DS SmithIndustrial packaging · 30 sites · All of France · between 2023 and 2026One campaign per siteTexts and follow-upsAd run by the Rafa team between 2023 and 2026, before self-service launched. Here are the challenge, the ad, the page where candidates applied, and the numbers.
The need
DS Smith makes packaging at sites all over France. Each site is looking for operators and forklift operators, often urgently, in an area where other manufacturers are hiring the same people.
The challenge. Operators and forklift drivers across 30 sites, in tight labour markets and on very short deadlines.
The approach. One campaign per site. Applicant scoring, a text within a minute, follow-ups on day 2 and day 5, and no-shows picked up automatically.
What candidates saw
Each site has its own campaign. The ad remade by Rafa shows the job in a packaging factory drawn in DS Smith's colours. The site's town isn't shown here.
The page presents the operator job and the forklift operator job, then the steps: confirmation by text, a call back from the site, the interview.
Job applied for, CACES, industry experience, shift hours, start date: the answers feed the applicant scoring. A text goes out within a minute.
DS Smith ran this ad with its own visuals, which we can't show here. So we remade it in Rafa's style, and the application page is shown in our current template. The ad and page texts are written for this case study; the numbers are those of the campaign.
DS Smith is hiring operators and forklift operators at its site, close to home. Apply in 3 minutes: you'll get a confirmation text within the minute.
Tap “Apply” on the ad, then fill in the form like a candidate (nothing is sent).
The numbers
The numbers published for this ad, as they appear on the site. None has been recalculated or completed.
| Sites covered | 30Across France |
|---|---|
| Support | 12 months |
| Applicant flow | Continuous |
| First contact | Text within a minute |
| Follow-ups | Day 2 and day 5no-shows picked up automatically |
The same follow-up, at each of the 30 sites.
Day 0
Scoringof the candidate's answersWithin a minute
Textto the candidateDay 2, then day 5
Follow-upsif they haven't repliedMissed appointment
Picked upautomaticallyWhat the client says
“Before, I spent Monday mornings sorting CVs and chasing candidates who had stopped replying. Now I spend Mondays preparing for interviews.”
What I take from it
Your turn
The same engine, in self-service: you describe the job, Rafa prepares the ad and the page, and you launch.
Other cases
Burger King · Épernay · 2026€0.68 per application
HGVs · Mechanics5 technical roles filled in 8 weeks.
Engineering · Tech51 applications against a target of 26.
CCI Alsace Eurométropole333 applications. 176 CVs. A recruitment event saved.
Angers Loire Métropole28 applications in 4 weeks, at €30 each.
Fast food · New restaurantA full team in 12 weeks.The visuals for the 2023-2026 cases are remade by Rafa: the originals belong to the clients and can't be shown here. The Burger King Épernay visual is the one from the ad that ran.
Self-service recruitment ads
Rafa writes your job ad and runs it on all social media channels, around your business. Behind Rafa, a team of humans.
RafaSponsored
Rafa Café des Halles in Nantes is hiring waiting staff. Permanent contract, two days off in a row.
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Rafa Boulangerie Marcel in Angers is hiring a bakery sales assistant. Permanent contract.
loutres.du.dimanche Photo: Joe Robertson, CC BY 2.0
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Rafa Salon Éclat in Bordeaux is hiring a hairdresser. Permanent contract.
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Rafa Supérette du Marché in Tours is hiring a shelf stacker. Permanent contract.
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Rafa Garage Vermeil in Rennes is hiring a car mechanic. Permanent contract.
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Rafa Boucherie du Cours in Aubagne is hiring a butcher. Permanent contract.
feelgoodnews Tuesday nights, he's in charge.
What Rafa does
You're not looking for people who are looking for work. You're looking for people who already have a job and would be happier in yours.
Your ad runs where they already spend their time.
Most of the people you need never look at a job board. So Rafa goes to them where they live, around your business, for the exact job.
Your ad, with your logo and your colours. You approve it before it goes live.
Rafa writes and designs your ad for that particular job in that particular place. You don't talk to a butcher in Limoges the way you talk to a mechanic in Paris.
Every applicant comes with their answers: you know who to call first.
They apply without leaving their feed. You get everything you need to call them straight away: their first name, their number and a button that dials it. Their answers (availability, driving licence, experience) depend on your plan.
Rafa stops just before the decision. That's always yours to make.
Results
These campaigns were run by the Rafa team (ten years of media buying, €2.5m in ad spend managed, all told).
95%of jobs filled
Recruitment campaigns run across three sites at once, all year round.
“A major project, very well run, and fast.”
Nicolas Boutin · West cluster Director, DS Smith24applications in four days
Burger King Épernay, €5 a day: three people hired a week later, for €40 in total.
“It's clearly a revolution for me and my restaurants.”
Serge Geneix · Burger King France franchisee333applications for a job dating
20 July to 11 September 2025: 226,644 impressions, 2,039 career-site visits, 176 applications with a CV.
“Without the campaign you ran, we wouldn't have had those results.”
CCI Alsace EurométropoleCampaigns run by the team between 2023 and 2026, before self-service launched. Today Rafa runs ads on Facebook, Instagram, Google, YouTube, TikTok and LinkedIn, depending on your plan. These figures are past results on different budgets, not a promise. Your estimate is based on your job and your area.
Same job, two ways to fill it
Only the last line really matters: all that's left for you is the interview.
Your ad
Rafa takes your logo, your job, your town and the contract, and assembles them on a template, with a setting that looks like your trade and someone a candidate wants to say yes to.
Already have your own visual? On the Max plan, you upload it and it runs as it is.
You approve the ad before it goes live.
Your logo
Hiring
The setting
Drag the line.
The job
Lunch and dinner service: about sixty covers, a short menu that changes every week, and regulars we know by name.
A typical day, written from the duties. Exact hours are confirmed on the first call.
Tap what sounds like you.
“A neighbourhood brasserie near Les Halles, a team of six.”
Contact details, a CV if you have one, three questions. Five minutes.
This is a demo: no application is sent.
Have you worked front of house before?
Privacy policy
On plans from €95, applicants go through your own page, in your colours. On the €0 plan, they apply straight from the feed.
What your budget gets you
Tell us the job and the town. Rafa works from public figures for your area and shows how many promising applications to expect, with no account and no commitment.
Jobs Rafa knows
Its area, its pay, how hard it is to fill: Rafa already knows them.
Can't find your case?
A rare trade, several sites, an urgent hire. Describe what you need: our team looks into it and comes back with a tailored proposal.
No commitment.
What you pay
Set up once, picked up by all your ads. One budget, one dashboard, your whole team on it.
See pricing for companiesA wallet split between your clients. Each one keeps their own brand, ads and reporting, without seeing anyone else's account.
See pricing for recruitersMore than eight ads, several entities on one account. Same engine, a different setup.
Book a callOn the line
Heard in demos, on the phone, in meetings.
Prices differ depending on whether you're hiring for your own company or for clients; the details, amounts and terms for each are on the matching pricing page. Either way, you set your own ad budget, from €5 a day, and pay it when you launch your ad. Any unspent balance doesn't expire and stays available for your next ads; it isn't refundable. An ad means one job in one town, however many people you hire for it. All prices exclude VAT.
That's why nobody answers your ad. Not because it's a bad ad: it's sitting somewhere the people you want never go.
My subscription starts at €0. You only pay for your ads: from €5 a day, passed on to the social networks with no markup.
The problem
For frontline jobs, nobody comes looking. The problem isn't the wording, it's the place.
A forklift operator, a butcher or a healthcare assistant with a job doesn't get up in the morning to read job ads. They move when something better comes their way.
You're paying for a slot, not an audience. If the right people never visit the page, the number of views makes no difference.
Hours of phone calls to find out they don't drive, can't do the hours or live too far away. That's where hiring really costs you, not in the ad.
Why it works
Most frontline workers aren't actively looking. But they're open to a move. You just have to reach them where they are.
A job board only shows you the five in blue: the people already looking, the ones everyone else is calling too. The other twenty have jobs. They aren't browsing anything. They'd move for the right offer, but someone has to put it in front of them.
5see your ad on a job board: the ones already looking, the ones everyone else is calling too.
What I do instead
Your ad turns up between two videos on a Tuesday evening, for a job twenty minutes from home. They weren't looking for anything: you came to them.
10 years
of media buying by the Rafa team
€2.5m
in ad budget managed, all told
€5
the daily minimum to keep an ad running
€0
subscription while you do the sorting yourself
Why the first plan costs nothing
Everyone promises you applicants. You can't check any of it before you pay, and that's exactly the problem. So I make nothing on the first plan.
You'll have found out for the price of a coffee a day, and you owe me nothing.
You'll know exactly what you're paying for on the next plan: the sorting, not the applicants.
In detail
Each plan up means less sorting for you and more roles at once.
The basics, nothing more. I write and run your ad; you do the sorting.
Enterprise, quoted on request For a single account covering several sites, or beyond 8 ads or €40 a day.
Book a callA role is a job you're hiring for, not a person. Six drivers for the same job count as one role.
Every plan in detailYour concerns
There isn't one, and the model is simple: on the €0 plan, you do the work I'd otherwise charge for. You get up to 20 applications a month and you call everyone to sort them. From €95, I ask your questions before you pick up the phone, and you only call the right ones. That's what you pay for, not access.
Up to 20 a month, and they're keen: applying only takes a few clicks, so plenty get through. If you want more, already sorted, that's “Plus”. The real difference is what you know about them before you dial.
It's the minimum I set so your ad actually runs, not a teaser price. Facebook and Instagram count as one channel, so there's one minimum. What it gets you depends on the job and the area: the estimate tells you before you commit to anything, in a few clicks and with no account.
No. I ask your questions, look at the answers and rank the applications, most promising first. I don't judge anyone and I don't interview: it's pre-qualification. The interview and the decision are always yours.
It waits for you. The balance doesn't expire and goes towards your next ad. It can't be refunded, though: it stays in your account and doesn't go back to your card.
The first applications usually come in within days of launch, but I won't give you a single timeframe: it depends on the job, how hard it is to fill in your area, and your budget. The estimate works in ranges, never a single figure: one neat number would sell better, but it would be less honest.
The €0 “Open door” plan has no time limit. You only pay for your ad budget, from €5 a day, which goes in full to the social networks and is paid when you launch your ad. No card is needed to sign up. Any unspent balance doesn't expire and stays available for your next ads; it isn't refundable. An ad means one job in one town, however many people you hire for it. All prices exclude VAT.
Pricing · Companies
Two lines on your bill: my subscription, and your advertising, paid straight to the platforms from €5 a day.
Billed once a year. Cancel at renewal.
Open door
Up to 20 applications a month, you screen them yourself.
1 ad, ad spend up to €5 a day.
You don't pay me. You pay for your ads.
I write and design your ad and run it on all social media channels, in the area around your business.
Each application comes with a name, first name and email.
Plus
No cap, 3 questions per application1 ad: one job, one site.
Ad spend: €5, €10 or €20 a day, for the whole account.
You just call the right ones.
I build a page for your job, ask every applicant 3 questions and sort them, most promising first. You get their name, phone number and answers. A CV isn't required: I offer applicants the chance to add one afterwards, by text message. Between hires, I get your business known locally.
Max
Up to 8 ads: any mix of jobs and sites.
Ad spend up to €40 a day for the whole account, about €1,200 a month.
You do the interview.
Several sites in one company? This is your plan, up to 8 ads, with no supplement. Each one runs at €5, €10, €20, €30 or €40 a day, within €40 a day for the whole account, and keeps at least €5 a day: 8 ads is a ceiling. I add TikTok, YouTube, LinkedIn and Google, connect your ATS and have the first chat with every applicant.
Each site has its own account and its own subscription: up to €40 a day, about €1,200 of ad spend a month, even when head office organises the hiring.
Enterprise
One account for several sites: head office launches, ads are grouped by region, one invoice. Also above €40 a day or more than 8 ads.
A month to get going together, then you run it yourselves: head office launches, the regions handle their own applications, and I run the ads.
One ad per site is the most precise. If your budget doesn't allow it, I group your sites by employment area: one ad per area, shown around each of your locations.
Grouping changes how personal the message is (“hiring in the Bouches-du-Rhône” rather than “hiring in Aubagne”), not how precisely the ad is shown. Example: 90 sites, an €8,000 budget, 11 ads.
You handle the hiring for your own site: this grid is yours, and each site can take its own subscription. Do you run a network or a larger budget? Let's talk →
What you really pay
You can stop whenever you like: whatever isn't spent stays on your account for your next ad.
My subscription · Plus (monthly), first month, no commitment€95
Your advertising · €5 a day for 14 days, paid directly to the platforms€70
Your two-week test€165
On annual billing, the Plus subscription works out at €79 a month (€948 in one payment). Advertising is paid separately either way.
See my estimateIn detail
| What I do | Plus€79 per month | Max€199 per month | Enterpriseon request |
|---|---|---|---|
| The ad | |||
| A page | for your job | for your job | one per area and per job |
| Where I advertise | Facebook, Instagram | + Google, YouTube, TikTok, LinkedIn | + Google, YouTube, TikTok, LinkedIn |
| Ads at onceone ad = one job, one site | 1 | up to 8 | unlimited |
| Maximum ad spendfor the whole account | up to €20 a day | up to €40 a day | custom |
| Screening | |||
| Questions put to every applicant | 3 | all the ones the job needs | all the ones the job needs |
| I have the first chat with every applicant, before your interview | not included | ||
| Getting in touch | |||
| A text, an email or an interview invite, in one click | not included | ||
| Connected to your recruitment software | not included | ||
| Running your ads | |||
| I adjust your ads | every week | every day | every day |
| Monthly report | 1 report | unlimited | unlimited |
| A dashboard by region, site and job | not included | not included | |
| Your account | |||
| People on the account | unlimited | unlimited | one login for head office, one per region |
| Support | by email | priority, by email and chat | together for the first month, then priority |
No small print
With an ad budget “included”, there are two things you never find out: how much was actually spent, and how much was skimmed off along the way.
With me, you set your own, you see it line by line, and you stop it whenever you like. It's your money and your call: I advise, and I do the work.
How do I create my account?
Click “Start for free” at the top of the page, tell me who you're hiring for, then give me your company name, your first name, your surname and your email. I'll send you a four-digit code: type it in and your account is ready. No card, no subscription.
When do I start paying?
On “Open door”, the free plan, you only pay when you launch: your ad budget, which goes to the social networks without any markup from me. On a paid plan, you pay the subscription when you choose it.
What if I don't spend my whole budget?
It waits for you. The balance doesn't expire: it's there for your next ad. You load €70, find your metal fabricator on day four, and the €50 left over is still there the month after. It can't be refunded, though: it stays in your account for your ads and doesn't go back to your card.
What if I want to stop?
On the free plan, there's nothing to cancel: your account stays, and your ad stops when you mark the job as filled. On monthly billing, you stop whenever you like, with no notice period, and keep access until the end of the month you've paid for. On annual billing, the commitment runs to the end of the term.
Do I pay per hire, or per user?
Neither. You pay per ad, meaning one job you're hiring for in one town: whether you hire one person or six, it's the same ad. And your whole team gets the dashboard at no extra cost.
The €0 “Open door” plan has no time limit. You only pay for your ad budget, from €5 a day, which goes in full to the social networks and is paid when you launch your ad. Any unspent balance doesn't expire and stays available for your next ads; it isn't refundable. The “Plus” and “Max” subscriptions cost €95 and €235 a month on monthly billing, or €79 and €199 a month on annual billing, which is €948 and €2,388 invoiced in one go. “Plus” allows one ad and up to €20 of ad spend a day; “Max” allows up to 8 ads, with no subscription supplement, and up to €40 of ad spend a day for the whole account. You can cancel at any time in your settings; on annual billing, the commitment runs to the end of the term and the remaining months aren't refunded. An ad means one job in one town, however many people you hire for it. All prices exclude VAT.
It's not the role that loses you money. It's the sourcing.
My subscription starts at €0. Every euro of media spend goes to the platforms, with no commission: you recharge it to your client at cost, and your fees show on a separate line.
The problem
The ones that fill themselves never reach you. Yours are hard to fill, with unsocial hours, away from the big cities: exactly the roles job sites no longer deliver for.
Three roles this month, none the next. A subscription running at full price through the quiet spells, or no tool at all when the work comes back: either way, it costs you.
No two clients share a brand, a talent pool or a budget. Mix them up and you're exposed; duplicate everything and you lose the time you sell.
Clients, not campaigns
What shapes your business isn't the number of ads. It's how many brands you run without ever mixing them up. Switch client, and the brand, its page and its budget switch with you.
One space
per client, kept apart from the others, on every plan
0 %
commission on your clients' budget
100%
of the media budget goes to the platforms, recharged to the cent
€0
subscription while you do the sorting yourself
In detail
The basics, for one client in its own space. Nothing else needed to get going.
A question your clients will ask you
The in-feed form
in a few clicks, without leaving the feed
The landing page
in your client's branding
Your concerns
Your work. Rafa is a tool cost for you (a subscription, with no commission on the budget you manage), and the media budget itself is a disbursement you recharge to the cent. What you sell is sourcing, judgement and follow-up, not ad placement.
No. A client spends €1,000, €1,000 goes on advertising. You pay your subscription, nothing else, and it starts at €0: a month without a mandate costs you nothing.
Ads and pages go out under your client's brand. The monthly report, which you can pass on to them, is signed by Rafa.
Because you'd spend your days logging in and out, with as many invoices, wallets and passwords as clients. Here one account holds all your brands, and one main wallet is shared out between clients as you launch.
There's nothing to watch out for: each client's space is sealed off by design. Brand, talent pool, budget and page belong to one client and never cross over. An ad keeps its slot until you archive it, whether it's live, paused or still a draft.
As many as your ads allow: one ad with “Plus”, up to 8 with “Max”, whichever client they are for. Beyond that, or to run the sites of several clients from a single account, it's custom: let's talk.
You charge for your work. The media budget goes to the platforms in your client's name, every last euro, and you recharge it at cost. I take no commission on it. One ad means one role you're hiring for in one area, for one of your clients; it keeps its place until you archive it. Prices exclude VAT.
Pricing · External recruiters
Each client gets their own space, their applications and a page in their colours. The same plans as companies, with no commission on your clients' budget.
Billed once a year. Cancel at renewal.
Open door
Up to 20 applications a month, you screen them yourself.
1 ad, ad spend up to €5 a day.
You don't pay me. You pay for your ads.
I write and design your ad and run it on all social media channels, in the area around your business.
Each application comes with a name, first name and email.
Plus
No cap, 3 questions per application1 ad: one job, one site.
Ad spend: €5, €10 or €20 a day, for the whole account.
You just call the right ones.
I build a page for your job, ask every applicant 3 questions and sort them, most promising first. You get their name, phone number and answers. A CV isn't required: I offer applicants the chance to add one afterwards, by text message. Between hires, I get your business known locally.
Max
Up to 8 ads: any mix of jobs and sites.
Ad spend up to €40 a day for the whole account, about €1,200 a month.
You do the interview.
Several sites in one company? This is your plan, up to 8 ads, with no supplement. Each one runs at €5, €10, €20, €30 or €40 a day, within €40 a day for the whole account, and keeps at least €5 a day: 8 ads is a ceiling. I add TikTok, YouTube, LinkedIn and Google, connect your ATS and have the first chat with every applicant.
Enterprise
One account for the sites of several clients, ads grouped by region, one invoice. Also above €40 a day or more than 8 ads.
A month to get going together, then you run it yourselves: head office launches, the regions handle their own applications, and I run the ads.
One ad per site is the most precise. If your budget doesn't allow it, I group your sites by employment area: one ad per area, shown around each of your locations.
Grouping changes how personal the message is (“hiring in the Bouches-du-Rhône” rather than “hiring in Aubagne”), not how precisely the ad is shown. Example: 90 sites, an €8,000 budget, 11 ads.
The limits are the same as for businesses: one ad and €20 a day with “Plus”, eight ads and €40 a day with “Max”. Do you run the sites of several clients from a single account? That's custom. Let's talk →
What you really pay
You can stop whenever you like: whatever isn't spent stays on your account for your next ad.
My subscription · Plus (monthly), first month, no commitment€95
Your advertising · €5 a day for 14 days, paid directly to the platforms€70
Your two-week test€165
On annual billing, the Plus subscription works out at €79 a month (€948 in one payment). Advertising is paid separately either way.
See my estimateIn detail
| What I do | Plus€79 per month | Max€199 per month | Enterpriseon request |
|---|---|---|---|
| Your clients | |||
| A separate space for each client | |||
| Clients | depending on your ads | depending on your ads | unlimited |
| A page in each client's colours | for every role | for every role | one per area and per job |
| The budget tracked client by client | |||
| The ad | |||
| Where I advertise | Facebook, Instagram | + Google, YouTube, TikTok, LinkedIn | + Google, YouTube, TikTok, LinkedIn |
| Ads at onceacross all your clients | 1 | up to 8 | unlimited |
| Maximum ad spendacross all your clients | up to €20 a day | up to €40 a day | custom |
| Screening | |||
| Questions put to every applicant | 3 | all the ones the job needs | all the ones the job needs |
| I have the first chat with every applicant, before your interview | not included | ||
| Getting in touch | |||
| A text, an email or an interview invite, in one click | not included | ||
| Connected to your clients' recruitment software | not included | ||
| Running your ads | |||
| I adjust the ads | every week | every day | every day |
| Each client's monthly report, ready to send on | 1 report | unlimited | unlimited |
| Prepare several ads at once | not included | not included | |
| Your account | |||
| People from your team | unlimited | unlimited | unlimited |
| Support | by email | priority, by email and chat | together for the first month, then priority |
No small print
With the media budget “included”, you'd have to explain to your client a markup you never took.
Here every euro of media spend goes to the platforms, with no commission: you recharge it at cost, and my subscription shows on a separate line. It's your client's money and your call: I advise and I deliver.
How do I create my account?
Click “Start for free” at the top of the page, tell me who you're hiring for, then give me your company name, your first name, your surname and your email. I'll send you a four-digit code: type it in and your account is ready. No card, no subscription.
Do I pay per client?
No. You pay your subscription, and an extra client adds nothing: their ads count with yours, one with “Plus”, up to 8 with “Max”, with no supplement. An agency that runs the sites of several clients from a single account moves to custom: let's talk.
Do you take a commission on my clients' budget?
No. Every euro of your clients' budget goes to the platforms, and you recharge it at cost. You pay your subscription, nothing else.
What if a client doesn't spend their whole budget?
The balance doesn't expire and stays available for that client's next ads. It can't be refunded, though: it stays in the account and doesn't go back to the card.
What if I want to stop?
On monthly billing, you stop whenever you like, with no notice period, and keep access until the end of the month you've paid for. On annual billing, the commitment runs to the end of the term. The media budget isn't a subscription: you can pause it whenever you like.
The €0 “Open door” plan has no time limit. The “Plus” and “Max” subscriptions cost €95 and €235 a month on monthly billing, or €79 and €199 a month on annual billing, i.e. €948 and €2,388 billed once. “Plus” allows one ad and up to €20 of ad spend a day; “Max” allows up to 8 ads, with no subscription supplement, and up to €40 of ad spend a day for the whole account. You can cancel at any time from your settings; on annual billing, the commitment runs until its end date and the remaining months are not refunded. No commission is taken on your clients' media budget: it is paid when each ad launches and goes in full to the social networks. Unspent balance does not expire and is not refundable. One ad means one role you're hiring for in one area, for one of your clients; it keeps its place until you archive it. Prices exclude VAT.
How it works, in three pictures. No sales meeting, and nothing to pay before launch.
In three pictures
A link, a document or a sentence: I read about your job and make the ad and its landing page.
Written and designed for that job in that area. You approve them before they go live.
Straight into your dashboard, with a button to call.
What I don't do
That's a line I was built not to cross, not a missing step.
I ask your questions and follow up twice at most, with pre-written messages and only when a question is left unanswered. That's pre-qualification, not an interview: the interview is yours.
I look at the answers to your questions and rank the applications, most promising first, with a score and a summary. The ranking is about their answers, never about the people.
Who you call back, who you meet, who you hire: that stays with you. The interview is where you make your judgement, and it's the one part I leave entirely to you.
Rafa vs the rest
What you pay, and what you get for it. You decide.
For one ad
*Based on our clients' invoices and quotes from their previous providers.
In the feed
Every ad keeps the colours of the business that's hiring. What never changes is the recipe: the job in big letters, the town, the contract, and a few clicks to apply, without leaving the feed.
Seven examples from jobs I already cover. Yours gets written and designed the same way.
Your ad, its page and your applications: it all gets set up as soon as you create your account.
An open day, a launch, or simply your business: your ad reaches the people who live near you.
From “Plus”, for companies and recruiters alike.
In three pictures
I write and design it in your colours, for an event or for your business.
15, 30 or 45 minutes away: you choose how far your ad reaches.
Ads from €5 a day. The ad itself is included in your plan.
The full walkthrough, a preview of your ad and what your budget can get you: it's all there as soon as you create your account.
Tell me which course, where and when. The sign-ups land in your dashboard.
From “Plus”, for companies and recruiters alike.
In three pictures
Written and designed in your colours, and shown to people near the course venue.
In your colours: name, phone number and email, in a few seconds.
They land in your dashboard. You tick each person off once you've called them back.
The full walkthrough, a preview of your ad and your sign-up page: it's all there as soon as you create your account.
Anyone who taps your ad lands on a page with your branding and your questions. Fewer applications, better filtered.
Included with “Plus” and above. Not yet available on its own.
In three pictures
One tap in the feed, and they see the job under your brand.
Driving licence, hours, distance: you know before you pick up the phone.
CV included. And you can still go back to the ones who hesitated.
For now, the landing page comes with a recruitment ad. We're thinking about offering it on its own later. Create your account to set yours up.
Case studies
Ads run by the Rafa team between 2023 and 2026. For each one: the ad, the page where candidates applied, and the numbers. And at the top, a 2026 ad launched in self-service.
The cases
Open the ad and the page the way a candidate saw them. The numbers are those of each ad, nothing touched up.
Self-service · 2026
Burger King · ÉpernayFast-food crew memberFacebook formA single ad, a Facebook form with no questions, and 14 applications on day one.
Real visual from the ad; form screens recreated.
Run by the Rafa team · 2023-2026
Remade by RafaThe challenge. 1 workshop team leader, 1 accountant and 3 experienced HGV technicians, in a tight labour market.
Visual remade by Rafa · the client's original can't be shown here.
Remade by RafaThe challenge. Systems and C/C++ embedded software engineers, across four highly competitive local labour markets.
Visual remade by Rafa · the client's original can't be shown here.
Remade by Rafa
CCI Alsace EurométropolePublic body · Recruitment event · Strasbourg2023-2026The challenge. Fill a recruitment event in six weeks, from a wide pool of active and passive job seekers.
Visual remade by Rafa · the client's original can't be shown here.
Remade by Rafa
Angers Loire MétropolePublic service · Drinking water · Angers2023-2026The challenge. Drinking-water network operators: frontline, passive candidates, almost never on job boards.
Visual remade by Rafa · the client's original can't be shown here.
Remade by RafaDS SmithIndustrial packaging · 30 sites · All of France2023-2026The challenge. Operators and forklift drivers across 30 sites, in tight labour markets and on very short deadlines.
Visual remade by Rafa · the client's original can't be shown here.
Remade by RafaThe challenge. Build the whole team for a new restaurant (crew members, managers and cooks), with more applications than anyone could handle by hand.
Visual remade by Rafa · the client's original can't be shown here.
No case in this sector yet.
What they say
“I think you really saved our recruitment event. Without the campaign you ran, we wouldn't have had those results.”
“Before, I spent Monday mornings sorting CVs and chasing candidates who had stopped replying. Now I spend Mondays preparing for interviews.”
What they have in common
In all six cases, the candidates weren't looking. They saw an offer for a job they already do, in an area where they already live, and they answered in two fields. That's the only thing I do.
Your turn
The same engine, in self-service: you describe the job, Rafa prepares the ad and the page, and you launch whenever you like.
For the six 2023-2026 cases, the clients ran their own visuals, which we can't show here: the ads are remade in Rafa's style and the pages shown in our current template. The numbers are those of the campaigns. The Burger King Épernay visual is the one from the ad that ran.
Ad remade by Rafa (the client's original can't be shown here), page in our current template. Preview: nothing is sent.
Burger King · ÉpernayFast-food crew member · Permanent contract · September 2026
Facebook formCase study
From 10 to 21 September, I ran a single ad for a restaurant in Épernay. Candidates applied without leaving Facebook or Instagram. Here are the ad, the form and all the numbers.
The need
The Burger King restaurant in Épernay was looking for fast-food crew members on permanent contracts: welcoming and serving customers, preparing products, working as a team. A fast-food job, open to a lot of people.
No careers page to build, no screening questions. I wanted to know how many people would put their hand up if applying took thirty seconds.
What candidates saw
A crew member, a tray, the restaurant kitchen behind. The job and “Épernay · Permanent” are written large on the image: you get it in a second, even without reading the text.
The candidate scrolled their feed between the ad and the form. The welcome screen repeats the job and the town, then the contract. Then four fields: first name, last name, phone number, email.
Someone applying for this kind of job often applies to several offers the same evening. The final screen tells them the restaurant has received their application and they'll be called back within 48 hours.
Note. The visual is the one from the ad that ran. The form screens are recreated; nothing is sent from this page.
Burger King - Epernay is hiring a fast-food crew member in Épernay.
Permanent contract.
You answer four questions, it takes a minute, and you never leave Facebook.
Tap “Learn more” to apply like a candidate.
The numbers
The applications are those recorded at Rafa. Meta counts one more (31). Most arrived in the first two days.
Results from 10 to 21 September 2026
| Ad spend | 20,48 € |
|---|---|
| Ad impressions | 6 633 |
| Cost per 1,000 impressions | 3,09 € |
| Clicks (all clicks) | 408 |
| Clicks that become an application | 7,4 %30 out of 408 |
| Applications | 3031 counted by Meta |
| Cost per application | 0,68 € |
And what I had spent at each stage.
Day 1
14for €6.65, or €0.47 eachDay 2
20for €10.66Day 4
22for €12.59Day 12
30for €20.48What the owner says
I'm constantly recruiting crew members and until now a 2-month campaign cost me around €7K.
I tried Rafa on the Épernay BK with €5 a day, without really believing in it. After four days, I had 24 applications. A week later, I'd hired three people and I still have interviews going on.
All for a total of €40.
For me and my restaurants, it's clearly a revolution.
What I take from it
Your turn
Rafa's free plan. No card. You only pay at launch.
Ad run by the Rafa team between 2023 and 2026, before self-service launched. Here are the challenge, the ad, the page where candidates applied, and the numbers.
The need
An HGV workshop in the PACA region needed to fill three very different jobs: a workshop team leader, an accountant and experienced HGV technicians. People who already have a job, and who don't read job ads.
The challenge. 1 workshop team leader, 1 accountant and 3 experienced HGV technicians, in a tight labour market.
The approach. Meta + Google + LinkedIn, targeting active and passive candidates, with 30-day retargeting.
What candidates saw
The ad remade by Rafa shows a technician in a drawn HGV workshop: the job title in big letters, the region just below. An experienced technician understands in a second that it's their job.
The page details the technician's duties, what the workshop offers and the steps after applying. It also flags the two other jobs to fill: workshop team leader and accountant.
HGV experience, specialisms, licence and availability: enough to know who to call first. The 33 applications in this case were pre-qualified.
The client ran this ad with their own visuals, which we can't show here. So we remade it in Rafa's style, and the application page is shown in our current template. The ad and page texts are written for this case study; the numbers are those of the campaign.
Experienced HGV technician? A workshop in the PACA region is hiring. Diagnostics, mechanics, electrics, braking: answer four questions, it takes 3 minutes.
Tap “Apply” on the ad, then fill in the form like a candidate (nothing is sent).
The numbers
The numbers published for this ad, as they appear on the site. None has been recalculated or completed.
| Jobs filled | 51 workshop team leader, 1 accountant, 3 experienced HGV technicians |
|---|---|
| Timeframe | 8 weeks |
| Impressions | 444K |
| Pre-qualified applications | 33 |
| Cost per applicant | €121 |
Four levers, in the order they came into play.
Your ad runs
3 channelsMeta + Google + LinkedInTargeting
Active and passivenot just those who are lookingFollow-up
30 daysof retargetingResult
5 jobsfilled in 8 weeksWhat I take from it
Your turn
The same engine, in self-service: you describe the job, Rafa prepares the ad and the page, and you launch.
Other cases
Burger King · Épernay · 2026€0.68 per applicationEngineering · Tech51 applications against a target of 26.CCI Alsace Eurométropole333 applications. 176 CVs. A recruitment event saved.Angers Loire Métropole28 applications in 4 weeks, at €30 each.DS Smith30 sites supported all year round.Fast food · New restaurantA full team in 12 weeks.The visuals for the 2023-2026 cases are remade by Rafa: the originals belong to the clients and can't be shown here. The Burger King Épernay visual is the one from the ad that ran.
Ad run by the Rafa team between 2023 and 2026, before self-service launched. Here are the challenge, the ad, the page where candidates applied, and the numbers.
The need
Systems engineers and C/C++ embedded software engineers, across four local areas at once: Île-de-France, Lyon, Toulouse and Vitrolles. Everywhere, other employers are looking for the same profiles.
The challenge. Systems and C/C++ embedded software engineers, across four highly competitive local labour markets.
The approach. Google Search carried the mix: 14.75% conversion and €47 per applicant. With Meta and LinkedIn around it, the whole comes out at €125.
What candidates saw
Google Search carried the mix: the ad appears when an engineer is looking for a job themselves. Meta and LinkedIn add to it with an ad like this one, remade by Rafa.
The page presents the two jobs and lets the candidate choose their site. No long job description: the duties, what's offered, the steps.
Job applied for, C/C++ level, years of experience, preferred site: the team knows straight away who they're talking to.
The client ran this ad with their own visuals, which we can't show here. So we remade it in Rafa's style, and the application page is shown in our current template. The ad and page texts are written for this case study; the numbers are those of the campaign.
Systems or C/C++ embedded software engineer? Jobs in Île-de-France, Lyon, Toulouse and Vitrolles. Choose your site and apply in 3 minutes.
Tap “Apply” on the ad, then fill in the form like a candidate (nothing is sent).
The numbers
The numbers published for this ad, as they appear on the site. None has been recalculated or completed.
| Applications | 51against a target of 26 |
|---|---|
| Gap to target | +96% |
| Google Search conversion | 14,75 % |
| Cost per applicant, Google Search | 47 € |
| Cost per applicant, all channels | €125Google Search, Meta and LinkedIn |
The only numbers published for this case.
Applications
Cost per applicant
What I take from it
Your turn
The same engine, in self-service: you describe the job, Rafa prepares the ad and the page, and you launch.
Other cases
Burger King · Épernay · 2026€0.68 per applicationHGVs · Mechanics5 technical roles filled in 8 weeks.CCI Alsace Eurométropole333 applications. 176 CVs. A recruitment event saved.Angers Loire Métropole28 applications in 4 weeks, at €30 each.DS Smith30 sites supported all year round.Fast food · New restaurantA full team in 12 weeks.The visuals for the 2023-2026 cases are remade by Rafa: the originals belong to the clients and can't be shown here. The Burger King Épernay visual is the one from the ad that ran.
CCI Alsace EurométropolePublic body · Recruitment event · Strasbourg · between 2023 and 2026Facebook · InstagramOnline pre-qualificationAd run by the Rafa team between 2023 and 2026, before self-service launched. Here are the challenge, the ad, the page where candidates applied, and the numbers.
The need
CCI Alsace Eurométropole was organising a recruitment event in Strasbourg. They needed to bring people in, and not only those already looking for a job.
The challenge. Fill a recruitment event in six weeks, from a wide pool of active and passive job seekers.
The approach. Facebook + Instagram across the Strasbourg area, with online pre-qualification before CV submission.
What candidates saw
The ad remade by Rafa highlights the recruitment event and Strasbourg, with the CCI logo. On the page, the button says “Register”: you come to meet employers.
The page explains the event and the steps: a few questions, the CV, then the invitation. The visitor knows what they're signing up for.
Situation, jobs sought, preferred contract, where you live: a few answers online before submitting the CV. 176 CVs submitted out of 333 applications.
CCI Alsace Eurométropole ran this ad with its own visuals, which we can't show here. So we remade it in Rafa's style, and the application page is shown in our current template. The ad and page texts are written for this case study; the numbers are those of the campaign.
Recruitment event in Strasbourg: employers are waiting for you. Register online: a few questions, then your CV.
Tap “Register” on the ad, then fill in the form like a candidate (nothing is sent).
The numbers
The numbers published for this ad, as they appear on the site. None has been recalculated or completed.
| Applications | 333 |
|---|---|
| CVs submitted | 176after the online pre-qualification |
| Satisfaction | 8/10 |
| Timeframe | Six weeks |
| Your ad runs | Facebook + InstagramStrasbourg area |
Two steps, two numbers.
The process
What the client says
“I think you really saved our recruitment event. Without the campaign you ran, we wouldn't have had those results.”
What I take from it
Your turn
The same engine, in self-service: you describe the job, Rafa prepares the ad and the page, and you launch.
Other cases
Burger King · Épernay · 2026€0.68 per applicationHGVs · Mechanics5 technical roles filled in 8 weeks.Engineering · Tech51 applications against a target of 26.Angers Loire Métropole28 applications in 4 weeks, at €30 each.DS Smith30 sites supported all year round.Fast food · New restaurantA full team in 12 weeks.The visuals for the 2023-2026 cases are remade by Rafa: the originals belong to the clients and can't be shown here. The Burger King Épernay visual is the one from the ad that ran.
Angers Loire MétropolePublic service · Drinking water · Angers · between 2023 and 2026Meta · TikTokLanding pageAd run by the Rafa team between 2023 and 2026, before self-service launched. Here are the challenge, the ad, the page where candidates applied, and the numbers.
The need
Angers Loire Métropole was looking for drinking-water network operators. Frontline people, often employed elsewhere, who you almost never find by posting a job ad.
The challenge. Drinking-water network operators: frontline, passive candidates, almost never on job boards.
The approach. Hyperlocal targeting, town by town and postcode by postcode. Meta as the main lever, TikTok alongside it for young workers.
What candidates saw
The ad remade by Rafa shows someone from the trade in the middle of a drawn network in the council's colours: the job title in big letters, the city and “Public service” just below.
The page describes the duties on the network, what the council offers and the steps. It asks where the candidate lives: living close by matters for this job.
Experience on networks, training, licence, town of residence: enough to call back the right profiles, even without a CV.
Angers Loire Métropole ran this ad with its own visuals, which we can't show here. So we remade it in Rafa's style, and the application page is shown in our current template. The ad and page texts are written for this case study; the numbers are those of the campaign.
Water reaches the tap thanks to the network teams. Angers Loire Métropole is hiring drinking-water network operators, close to home.
Tap “Apply” on the ad, then fill in the form like a candidate (nothing is sent).
The numbers
The numbers published for this ad, as they appear on the site. None has been recalculated or completed.
| Impressions | 302K |
|---|---|
| Applications | 28in 4 weeks |
| Cost per applicant | €30 |
| Targeting | Hyperlocaltown by town, postcode by postcode |
| Channels | Meta + TikTokTikTok for young workers |
From the widest to the most precise.
Area
Town by townaround AngersPrecision
Postcodeby postcodeMain lever
MetaFacebook and InstagramAlongside
TikTokfor young workersWhat I take from it
Your turn
The same engine, in self-service: you describe the job, Rafa prepares the ad and the page, and you launch.
Other cases
Burger King · Épernay · 2026€0.68 per applicationHGVs · Mechanics5 technical roles filled in 8 weeks.Engineering · Tech51 applications against a target of 26.CCI Alsace Eurométropole333 applications. 176 CVs. A recruitment event saved.DS Smith30 sites supported all year round.Fast food · New restaurantA full team in 12 weeks.The visuals for the 2023-2026 cases are remade by Rafa: the originals belong to the clients and can't be shown here. The Burger King Épernay visual is the one from the ad that ran.
Ad run by the Rafa team between 2023 and 2026, before self-service launched. Here are the challenge, the ad, the page where candidates applied, and the numbers.
The need
A new fast-food restaurant was about to open. The whole team was needed at the same time: crew members, cooks and managers. And a volume of applications to sort that no manager can read by hand.
The challenge. Build the whole team for a new restaurant (crew members, managers and cooks), with more applications than anyone could handle by hand.
The approach. Dozens of visuals A/B-tested and targeted by location. Instant confirmation texts, and continuous optimisation over twelve weeks.
What candidates saw
The ad remade by Rafa shows a crew member, tray in hand, in a drawn restaurant. In the real case, dozens of visuals were A/B-tested.
The page presents the opening and the three jobs: crew member, cook, manager. The candidate picks theirs in the form.
Job applied for, restaurant experience, available shifts: enough to sort a large volume. The confirmation goes out by text, straight away.
The restaurant ran this ad with its own visuals, which we can't show here. So we remade it in Rafa's style, and the application page is shown in our current template. The ad and page texts are written for this case study; the numbers are those of the campaign.
A new restaurant is opening near you. Crew members, cooks, managers: a whole team to build. Apply in 3 minutes.
Tap “Apply” on the ad, then fill in the form like a candidate (nothing is sent).
The numbers
The numbers published for this ad, as they appear on the site. None has been recalculated or completed.
| Impressions | 4.2M |
|---|---|
| Cost per 1,000 impressions (CPM) | €0.65 |
| Full team | 12 weekscrew members, managers, cooks |
| Visuals | DozensA/B-tested |
| Confirmation | Instant text |
What ran continuously throughout the campaign.
Creative
Dozensof A/B-tested visualsYour ad runs
Targeted by locationaround the restaurantReply
Instant textof confirmationResult
Full teamin 12 weeksWhat the client says
“We were able to build a team quickly, with motivated people suited to our working environment.”
What I take from it
Your turn
The same engine, in self-service: you describe the job, Rafa prepares the ad and the page, and you launch.
Other cases
Burger King · Épernay · 2026€0.68 per applicationHGVs · Mechanics5 technical roles filled in 8 weeks.Engineering · Tech51 applications against a target of 26.CCI Alsace Eurométropole333 applications. 176 CVs. A recruitment event saved.Angers Loire Métropole28 applications in 4 weeks, at €30 each.DS Smith30 sites supported all year round.The visuals for the 2023-2026 cases are remade by Rafa: the originals belong to the clients and can't be shown here. The Burger King Épernay visual is the one from the ad that ran.
Big companies have been running recruitment ads for years, with ad agencies and budgets to match. Everyone else posts a job and waits. That's the gap I close.
My engine: ten years of the team's craft.
10 years
of media buying
€2.5m
in ad budget managed, all told
150,000
forms completed, all told
Our mission
Big companies have always had agencies and budgets to advertise their jobs. Everyone else posts an offer and hopes. With a free account, Rafa puts social media advertising within reach of any business, whatever its size. A garage that finds its next mechanic keeps its doors open. A town that keeps its businesses stays alive. That is the economy we want to help get healthy again.
Our ambition: every business in Europe, from the corner bakery to the regional factory, can reach the people it needs to hire.
What we stand for
You see what we do, what it costs and why. Public prices, no demo needed. Your ad budget goes 100% to the ad platforms and you see every euro. We tell you when something is not working.
We build for the people who hire and the people who apply. Rafa does the heavy lifting so you can focus on what matters: a real conversation. The decision is always yours, and a real person answers when you write.
Independent and built in Marseille, for European businesses and candidates. Privacy and hiring rules shape what we build from day one. France and Germany first, then country by country.
A free account that really works. No agency, no expertise needed. Good advertising should not depend on the size of your budget.
The team
Rafa finds your frontline staff. He's already found his own. Here are the four people behind him, what each of them is responsible for, and what no CV would have told you.
Marseille
Jean
Marseille
Antoine
Marseille
Laura
Paris
Raphaël
Nobody here sells a tool they haven't run themselves. Rafa didn't start as a product idea: he came out of campaigns run for real companies in real local markets, and everything we saw break along the way.
Want to talk?
Not a sales pitch: an estimate for your jobs and your areas, with the numbers behind it.
Local labour market numbers, experiments that didn't work, and what public data really says about how hard a job is to fill.
Latest articles
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Everyone knows a bad hire is expensive. But how expensive, exactly? We did the maths, and it's often worse than you'd think.
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Our latest press release, logos and visuals, free to use when writing about Rafa. A question, an interview? Laura will answer you directly.
Latest press release
Press release · Marseille, 7 October 2026
For years, employers handed their recruitment advertising to outside providers without knowing how much of their budget actually went on ads. Rafa ends the guesswork: published prices, no markup on ad spend, and every euro visible to the client.
Press kit
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Rafa is French recruitment advertising software for frontline roles: manufacturing, retail, hospitality, logistics. It is published by Rafa Technologies in Marseille, co-founded by Jean Toselli (CEO) and Laura Cancellieri (COO), with Antoine Carle (CTO) and Raphaël Bel (Head of Client Success & Campaigns).
