Why €5 a day, and not less
With me, the minimum budget is €5 a day. Meta accepts smaller budgets (the platform minimum I recorded on 29 September 2026 is about €0.88 a day): so it is my own choice. The reason: below that, the ad is delivered in fits and starts. It shows a little, then not at all, then a little. On your screen it is “active”, but almost nobody sees it.
What €5 a day buys, by calculation
This table is a calculation based on my 17 landing page ads from 2026, not a measurement at €5 a day:
| Step | With €5 a day | Where the figure comes from |
|---|---|---|
| Views (impressions) | about 943 per day | €5 ÷ €5.30 × 1,000 |
| Clicks, all clicks | about 17 per day | 1.83% of views |
| Over 14 days (€70), applications | from 4.5 to 9.1 | €70 ÷ the cost per application at the quartiles of my ads (€15.43 and €7.73) |
| Median | about 7.1 | €70 ÷ €9.88 |
If the ad cost €44.18 per application, like the most expensive of my ads, €70 would only bring 1 to 2 applications. An ad is never guaranteed.
What I have actually measured, and the gap
The lowest average daily spend among my 17 landing page ads is €7.30 per day; the highest is €42.50. None ran at €5 a day. So I do not know, from measurement, what an ad at €5 a day gives on a landing page.
What my lowest-budget ads show is a signal, not a law:
| Data set | Budget per day | Ads | Cost per application |
|---|---|---|---|
| 2026, applications received | less than €10 on average | 8 | median €15.24 |
| 2026, applications received | €10 or more | 9 | median €8.32 |
| 2023-2025, leads counted by Meta | €10 or less | 8 | €16.12 |
| 2023-2025, leads counted by Meta | more than €20 | 8 | €17.85 |
My two sets of figures disagree: no visible effect in 2023-2025, a higher cost in 2026 for the lowest-budget ads. The 2026 ads at under €10 a day each received few applications, and one candidate more or less moves the price. I do not decide.
A small-budget case: Épernay, with a form
In September, Serge Geneix launched a fast food ad for his Burger King in Épernay, using the Facebook form. My database shows €20.48 spent in 12 days for 30 applications: €0.68 each. Spend was €6.65 on the first day, then about €0.99 per day from the fifth day. I do not know for certain the daily budget set at the time, so I am not giving it to you.
His words, from his Trustpilot review of 21 September 2026 (5/5): “I tested Rafa on the Epernay BK with €5 a day without really believing in it. After four days, I had 24 applications.” (translated from French) My database counts 22 conversions at Meta after four days. I give you both, as they are. It is a very accessible job, with a form: for a technician on a landing page, it is not a benchmark.
Example: how much does an ad at €5 a day cost?
With the Plus plan (landing page, 3 questions, Facebook and Instagram), over 14 days:
| Invoice line | Amount |
|---|---|
| Plus subscription | €95 |
| Ad delivery: €5 × 14 days | €70 |
| Total | €165 |
The ad spend goes to the platforms, with no margin for me. And if Facebook does not spend it all, the rest is not lost: it stays on your account, with no expiry date, for the next ad. To start smaller, Open door costs €0 in subscription: you only pay for ad delivery, at most €5 a day, and you receive up to 20 applications per 30-day period.
When should you put in more than €5 a day?
- You are in a hurry: more budget, more applications per day.
- You are recruiting several people for the same job.
- Your trade is in high demand: each application costs more, so you need more budget to receive as many.
In my 2026 figures, my landing page ads spent from €7.30 to €42.50 per day. With Plus, the budget goes up to €20 a day; with Max, up to €40 a day for the whole account.
In short
- €5 a day is my minimum: a choice, since Meta accepts less.
- By calculation, 14 days at €5 give from 4.5 to 9.1 applications on a landing page, with no guarantee.
- I have measured no ad at €5 a day on a page: the lowest is at €7.30.
- The effect of budget on the price of an application: my two sets of figures disagree, so I draw no conclusion.
- Plus example over 14 days: €95 + €70 of ad delivery = €165.
